OVERVIEW
MY ROLE
I worked as part of a team of designers, contributing to improving the overall product experience, with a focus on:
Designing and streamlining the onboarding experience for newly signed-up users
Designing an intuitive marketing website to clearly communicate value
Designing an operational, data-informed admin dashboard
Collaborating closely with designers and developers to ensure consistency and usability across the product
THE PROBLEM WE SET TO SOLVE OUT
THE SOLUTIONS
DESIGN APPROACH
1. Rethinking Onboarding
The first experience matters.
The original onboarding flow didn’t provide enough direction, leaving users unsure of what to do next.
I redesigned the experience to:
Guide users step-by-step after signup
Introduce features progressively
Reduce cognitive load at the point of entry
The goal was to help users move from confusion to confidence as quickly as possible.
2. Designing for First Impressions
The website was often the first interaction users had with Motobills.
I focused on creating a design that:
Clearly communicates what the product does
Highlights key value propositions
Leads users naturally toward sign-up
This helped bridge the gap between interest and action.
3. Making Data Actionable
For internal teams and operators, the admin dashboard needed to do more than display information.
It needed to support decisions.
I designed a dashboard that:
Surfaces key metrics clearly
Organizes data into meaningful sections
Makes it easy to scan, understand, and act
The focus was on turning data into something useful, not overwhelming.
DESIGN CHALLENGES
Simplifying complex financial workflows without losing accuracy
Designing for both first-time users and experienced operators
Maintaining consistency across multiple product surfaces
Aligning design decisions within a collaborative team
WORKING AS A TEAM
This was not a solo effort.
We worked closely as a design team to:
Align on a consistent experience across the product
Iterate quickly through feedback and testing
Collaborate with developers to ensure smooth implementation
The strength of the product came from shared thinking and continuous refinement.
KEY DECISIONS
Prioritized guided onboarding over feature exposure
Focused on clarity in communication across web and product
Designed dashboards for decision-making, not just display
Reduced visual and cognitive complexity across flows
IMPACT & OUTCOMES
Clear and structured onboarding improved user trust and activation
Certification gating ensured quality and safety of services
Simplified request flow reduced friction in service matching
Community features increased engagement beyond transactions
WHAT I LEARNED
Onboarding defines how users perceive the entire product
Clarity is more valuable than completeness
Data needs structure to be useful
Great products are shaped through collaboration, not isolation
REFLECTIONS
Motobills reinforced something important for me:
Design is not just about making systems usable.
It’s about making them understandable
